UGC creator jobs, parenting
Parenting UGC creator jobs for baby and family brands
Parents trust other parents. Brands selling baby gear, kids products and family essentials look for creators who can show real routines and explain what actually helped. If that is you, this category fits.
- Free for creators, no listing fee
- You set your own rates
- Brand payment is held in escrow before you film
Videos parenting brands look for
Parents want proof that something works at 3 pm on a busy day. Briefs reflect that.
- Product demos for strollers, carriers, bottles and feeding gear
- Packing and travel videos with kids items
- Toys and activities shown in a real play session
- Bedtime and morning routine clips with a brand product
- Meal prep ideas for family food or snack brands
Children on camera and privacy
You are never required to show your child. Many briefs work with hands only, voice over or a doll. If you choose to film a child, keep it comfortable, brief and with your consent as parent, and never share details such as full names or school.
Brands that sell for children must follow strict advertising rules, so follow the brief exactly and avoid health or development claims.
Real routines beat staged ones
Film while the day is happening. A calm hand holding a bottle or a pack of wipes tells the story. Short, natural clips work better than long ones, and a quick comment about what you liked or would change carries more weight than praise.
Rates and payments for parent creators
Set rates in US dollars for up to 30 seconds, up to 60 seconds, five photos or raw footage. The brand pays into escrow before you film and you are paid after approval through PayPal, Wise or bank transfer. Taxes on your income are for you to handle in your own country.
The basics, the same for every creator
Free to join
Your profile, your samples and your place in the catalog cost nothing. The marketplace fee is paid by the brand on top of your rate.
Your rates, in US dollars
You price a short video, a longer video, a photo set and raw footage yourself, and you can change the prices at any time. Brands see your rate before they invite you.
Paid after approval
The brand pays into escrow before you film. When the brand approves the video, the money is released to you through PayPal or Wise, or by bank transfer, to the details you save in your account.
How it works, step by step
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1
Create your profile
Sign up, confirm your email with a four digit code, then add your country, recording languages, niches and rates.
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2
Add samples
Paste links to videos you made or upload a video or photo. Profiles with at least one sample are checked and listed in the catalog.
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3
Get invitations and briefs
Brands invite you directly or publish open briefs you can pitch for. Every brief states the product, the format and the delivery date.
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4
Film while the money is held
The brand authorizes payment, which sits in escrow. You film and upload the video in the format the brief asks for.
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5
Get paid after approval
Once the brand approves the video, the payment is released to you. You keep ownership of the video; the brand gets a licence to use it.
What you need to start
- A phone and a calm corner of your home with daylight
- One to three samples, ideally hands only or voice over, as links or files up to 12 MB
- An email address you can open now for the four digit code
- A PayPal or Wise account, or bank details, for payouts
Frequently asked questions
Do I have to show my child?
No. Many briefs work with hands only or voice over. You decide what you are comfortable sharing.
Do I need to be a parent?
Many briefs are for parents, but some fit caregivers, grandparents or expecting parents. The brief shows who the brand wants.
Can I make safety claims?
Use only the wording supplied by the brand and avoid health or development claims.
Do I need followers?
No. The brand uses the video in its own ads.
Who owns the video?
You do. The brand receives a perpetual, worldwide, non-exclusive licence for the approved video.
Do I have to be 18?
Yes. Creators must be at least 18.
Start your creator profile in a few minutes
Choose your language, tell us where you are and what you record, and add your first sample. You must be 18 or older.
Create your creator profile