UGC creator jobs, food and drink
Food and drink UGC creator jobs
Food brands win shoppers by making people hungry, and a short creator video does that better than a studio shot. If you cook, snack or sip on camera with ease, brands in this category want to hear from you.
- Free for creators, no listing fee
- You set your own rates
- Brand payment is held in escrow before you film
Food and drink videos brands order
Clips are quick, bright and usually end on a bite or a pour. Common briefs include these.
- Taste tests and first bite reactions to a new snack or sauce
- Simple recipes that use the brand product as a key ingredient
- Drink pours, mixes and morning routine clips
- Meal kit and grocery box unboxing
- Kitchen tool demos that show prep time saved
Keeping food content real
Viewers can tell when a reaction is staged. Taste the product, say what you actually notice and mention how you would serve it. A mild opinion sounds more trustworthy than endless praise.
For health related wording such as sugar, protein or digestion, use only what is printed on the package or supplied by the brand, and avoid promises about the body.
Filming food on a home counter
Daylight from a window makes food look fresh. Clear the counter, wipe the plate and keep the brand label turned toward the lens. Film the pour, the cut or the first bite in one steady shot, then add a close up for texture.
Brands cut your footage into ads, so leave a second of stillness before and after each moment.
Pricing and payouts for food creators
You decide your price in US dollars for a clip of up to 30 seconds, up to 60 seconds, a set of five photos or raw footage. The brand funds escrow before you film and releases the payment after it approves your video, through PayPal, Wise or bank transfer. You are responsible for reporting your own income.
The basics, the same for every creator
Free to join
Your profile, your samples and your place in the catalog cost nothing. The marketplace fee is paid by the brand on top of your rate.
Your rates, in US dollars
You price a short video, a longer video, a photo set and raw footage yourself, and you can change the prices at any time. Brands see your rate before they invite you.
Paid after approval
The brand pays into escrow before you film. When the brand approves the video, the money is released to you through PayPal or Wise, or by bank transfer, to the details you save in your account.
How it works, step by step
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1
Create your profile
Sign up, confirm your email with a four digit code, then add your country, recording languages, niches and rates.
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2
Add samples
Paste links to videos you made or upload a video or photo. Profiles with at least one sample are checked and listed in the catalog.
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3
Get invitations and briefs
Brands invite you directly or publish open briefs you can pitch for. Every brief states the product, the format and the delivery date.
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4
Film while the money is held
The brand authorizes payment, which sits in escrow. You film and upload the video in the format the brief asks for.
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5
Get paid after approval
Once the brand approves the video, the payment is released to you. You keep ownership of the video; the brand gets a licence to use it.
What you need to start
- A clean counter or table with soft daylight and a steady phone
- One to three food or drink samples as links or files up to 12 MB
- An email address you can open now for the four digit code
- A PayPal or Wise account, or bank details, for payouts
Frequently asked questions
Do I need to be a chef?
No. Brands usually want an everyday person who enjoys food and can show a product simply.
Will the brand send me the product?
Each order states whether a product is shipped. Read it before you accept.
What if I do not like the product?
Say so to the brand before filming, and only accept orders where you can speak honestly about the product.
Do I need many followers?
No. The brand runs the video as its own ad.
Who owns the video?
You do. The brand receives a perpetual, worldwide, non-exclusive licence for the approved video.
Do I have to be 18?
Yes. Creators must be at least 18 and submit their own work.
Start your creator profile in a few minutes
Choose your language, tell us where you are and what you record, and add your first sample. You must be 18 or older.
Create your creator profile