Pricing

UGC pricing. Creator rates and plans, all visible.

Two numbers make up your UGC cost: the creator's rate per video and the plan you hire through. Both are on this page, along with the marketplace fee. No minimum spend, cancel anytime.

Starter

For solo founders and small stores getting their first UGC videos.

$24.50 /mo

billed as $294 yearly

Get started

Up to 3 creator hires / month
25 creator invites / month
Up to 3 active briefs at once
Escrow-protected payments, released only on your approval
Full commercial rights on approved videos (perpetual, all channels)
1 free reshoot per order
1 brand seat

The plan is the workspace. The creator's rate is the shoot.

Your plan

Covers the workspace: how many creators you can hire and invite each month, how many briefs run at once, and how many people from your team work in it.

The creator's rate

Set by the creator on their own profile and paid per order. You see it before you hire, and it is held in escrow until you approve the footage.

Marketplace fee

A percentage of the creator payout, lower on higher plans. It is shown on the order before you authorize anything.

UGC creator rates

What a UGC video actually costs

Most US UGC creators charge between $75 and $300 for one short-form video delivered to the brand. What moves a rate inside that band is not follower count, it is production load: a scripted concept with three hook variants and on-camera speaking costs more than an unboxing filmed to a one-line prompt. Published platform floors sit lower than the working average, because a floor is what the cheapest listing charges, not what a usable ad costs.

What you are buying	Typical US creator rate	What drives the number
Product photos, no video	$25 to $75 per set	Number of usable frames, lighting setup, whether the creator appears in shot
Unboxing or demo clip, 15 to 30 seconds	$75 to $150	The cheapest useful UGC asset. One take, one angle, minimal script
Scripted ad with hooks, 30 to 45 seconds	$150 to $300	The workhorse paid-social asset. Script adherence, two or three hook variants, b-roll
Testimonial with a named claim	$200 to $400	Genuine product use over time, on-camera delivery, tighter compliance review
Category exclusivity, per month	Quoted per creator	You are buying the creator not filming for a competitor, priced against their normal volume

Ranges reflect what creators commonly list in the US market. Every creator on this marketplace sets and publishes their own rate, so the number you see on a profile is the number you pay them. You can price a whole shortlist before you spend anything.

The month, priced

Four videos, ten videos, thirty videos

Here is the whole bill at three realistic volumes, using a $150 creator rate, which is mid-band for a scripted short-form ad. Creator payouts, marketplace fee and plan are all shown separately so you can see where each dollar goes.

Videos per month	Plan that fits	To the creators	Marketplace fee	Plan	Total, and per video
3, testing a first angle	Starter	$450	10% = $45	$49	$544, or $181 per video
10, a steady testing cadence	Plus	$1,500	7% = $105	$149	$1,754, or $175 per video
30, scaling a proven angle	Pro	$4,500	5% = $225	$499	$5,224, or $174 per video

The per-video number barely moves, which is the point: the fee falls as the plan rises, so the platform takes a smaller cut exactly when your creator spend is largest. Annual billing is half the monthly price, so the same ten-video month on a yearly Plus plan lands nearer $1,680. Buying a platform rather than a plan? The JoinBrands alternative comparison runs this same math against a 15% to 8% fee schedule, and the Billo alternative breakdown prices the fixed-per-video model against it. Coming from a quarterly contract, the Insense alternative comparison sets a $500 a month plan billed by the quarter against monthly billing, and the Trend.io alternative comparison prices prepaid credit packages from $550 against paying per order, and the Twirl alternative comparison does the same for a $325 per video floor with a four video minimum. Running a standing channel of creators rather than buying ad files, the SideShift pricing comparison finds the creator spend, about $3,750 a month, where a 3% payout fee on a $299 plan overtakes these fees. Weighing a fully managed campaign, the minisocial pricing comparison finds the creator rate, about $265 a video, where a $3,000 project for 10 creators beats buying direct. If the quote on your desk is a managed retainer rather than a platform, the UGC agency alternative breakdown sets published agency packages, which work out to roughly $361 to $375 a finished video, against these plans at 6, 12 and 18 videos a month. Pricing a single vendor rather than the category, the Billo pricing breakdown covers the $99 published floor, the $150 to $250 brands report paying, and the creator rate at which each model becomes the cheaper one.

Before you buy

What brands ask about UGC pricing

How much do UGC creators charge?

Most US UGC creators charge between $75 and $300 for a single short-form video delivered to the brand, with the rate rising for scripted concepts, multiple hooks, on-camera speaking or exclusivity. Platform floors are lower: JoinBrands publishes UGC video jobs from $25 and Billo sells finished videos from $99. On UGCcreators every creator sets and shows their own rate before you hire.

How much does a UGC video cost in total?

Your total is the creator rate plus the marketplace fee plus your plan. A $150 video on the Plus plan costs $150 to the creator and $10.50 in fee, so $160.50 for that order, against a $149 monthly plan that covers up to ten hires. Buy ten videos that month and the plan adds about $15 per video.

What is the marketplace fee?

The marketplace fee is a percentage of the creator payout, charged on top of the rate. It is 10% on Starter, 7% on Plus and 5% on Pro, and the exact dollar figure is shown on the order before you authorize your card. There is no listing fee, no per-brief fee and no charge for inviting creators.

Is UGC cheaper than hiring a video agency?

Per asset, almost always. A produced brand video from an agency commonly runs into the thousands, while a creator-shot UGC ad lands in the low hundreds, which is why performance teams buy UGC in batches for testing. Agencies win on brand films, studio product shots and anything needing a crew. UGC wins on volume, speed and native platform feel.

Do I pay the creator before or after the video is delivered?

After you approve it. Your card is authorized for the agreed amount when you hire, which reserves the funds and starts the delivery clock, and the charge is only captured once you approve the footage. If the delivery misses the brief you request a reshoot, and if you cancel the order the hold is released.

What do UGC creator rates include?

On UGCcreators the rate covers filming and delivering the video to your brief, plus full commercial usage rights on approval, perpetual and across all channels. Reshoots are included by plan rather than charged per revision: one on Starter, three on Plus and unlimited on Pro. Product cost and shipping to the creator are yours.

Is there a free plan or a minimum spend?

There is no minimum spend and no contract. Browsing the catalog, opening creator profiles and writing a brief cost nothing without a plan. A paid plan is what lets you hire, and it sets your monthly hire allowance, your marketplace fee and your reshoot count. You can cancel at any time.

How much should a brand budget per month for UGC?

For paid social testing, a workable floor is four to six new videos a month, which is roughly $600 to $1,200 in creator rates for most brands. That gives you enough hooks to find a winner and enough variations to keep a winning ad from fatiguing. Brands scaling a proven angle commonly run $2,500 to $5,000 a month.